Procedure explained honestly
What it involves, what recovery is really like, and who it isn't right for. The candour is what makes it perform — most practice content is promotional, so a balanced explanation stands out.
Resources
Carousel formats that actually work for practices
The proof that gets you recommended — procedures, outcomes, honest answers — turned into swipeable posts the agent can keep shipping while you see patients.
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Before and after
The highest-performing format in aesthetics, dental, and dermatology. Requires written, use-specific patient consent and follows the claim rules for your specialty and jurisdiction.
The question they won't ask out loud
"Is it normal that…" content performs unusually well, because the audience wants the answer and won't ask for it in a comment.
Cost, answered plainly
A range and the variables that move it. Price is the first question in most healthcare research and the one practices most often dodge.
Meet the provider
Why they chose the specialty, what they focus on, what a first visit is like. Patients are choosing a person, not a facility.
Myth versus fact
Corrects something patients commonly believe. Positions clinical authority without reading as an advertisement.